Behind The Design

The Evolution Of Butterfly Meadow

Time flies when you’re #1! Our top-selling collection has gone through a lot of changes over the years. From pastel rims, golden accents and little critter additions, Butterfly Meadow started as simple springtime artwork that became a beloved pattern that brings joy to homes everywhere. We’re so delighted that it’s been a fan favorite for over 20 years. Read on to see the evolution of Butterfly Meadow and discover how we’ve adapted the pattern to fit your needs for the past two decades.

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1. The Classic | 2000

It all started at the new millennium. Watercolor florals and peaceful butterflies came to life on durable white porcelain with a gently scalloped edge. We launched with dinnerware featuring four different butterflies for easy mixing and matching. Little did we know that we were creating an icon…

2. Carving Out A Reputation | 2002

As Butterfly Meadow’s popularity grew, we branched out into new designs for everyone who loved the artistry of the pattern, but wanted to see it in solid colors. This dinnerware had the same porcelain craftsmanship, but now in a touchable carved motif available in four shades: Cloud white, Petal pink, Leaf green and Sky blue.

3. Bring On The Colors | 2005

Five years after its debut, Butterfly Meadow became a fan favorite. To celebrate the bright outlook of this iconic pattern, we created the Colors collection featuring sweet pastel rims and the signature butterfly at the center.

4. Looking Sharp | 2008

Now you could match your utensils to your plates! Toward the end of the decade, we introduced Butterfly Meadow flatware. These companion pieces came with embossed floral detail and were crafted of strong, 18/10 stainless steel to resist rust and pair beautifully with your table setting.

5. A New Bloom | 2011

Blossoming with rich hues and a ripening petal pattern, Bloom became a sensation for its dramatic design and monochromatic color scheme. This pattern is so detailed, you can almost smell the sweet florals. It’s an impactful collection for those who just couldn’t get enough Butterfly Meadow.

6. Blue Skies Ahead | 2012

Butterfly Meadow Bloom became so well-loved that we created the pattern in blue! This refreshing design featured similar dynamic florals, but in shades of sapphire, azure and sky blues.

7. More From The Meadow | 2012

A new take on the classic artwork emerged in 2012 to add in vibrant hydrangea flowers. Along with the familiar butterflies, bees and lady bugs, this update added a lusher garden scene than other past patterns.

8. All Aflutter | 2017

Bluebirds, finches, hummingbirds and more came to play in the meadow on this delightful update we called Butterfly Meadow Flutter. Designed to mix and match with your existing pieces, it features the same craftsmanship you know and love with new flowers, butterflies and, of course, birds.

9. Now In Season | 2017 & 2018

Show off your Butterfly Meadow all year long! Fresh for fall and winter, we created Harvest and Holiday: two new collections with seasonal flowers. Harvest features an autumnal pattern in rich hues of red, orange and yellow, while Holiday has a festive design of poinsettias and berries for those memorable dinners with family and friends.

10. A Golden Anniversary | 2020

Twenty years later and the meadow is still flourishing! This time, it’s with a limited-edition line for the 20th anniversary of Butterfly Meadow. This exclusive collection featured luxe butterflies and dragonflies made of microwave-safe gold and a special 2020 anniversary backstamp. It was so popular, it sold out almost instantly.

11. The Tail Continues | 2021

Hopping onto the scene in 2021 was Butterfly Meadow Bunny: an adorable assortment of plates, mugs, bowls, and kitchen accessories featuring bunny-shaped pieces and patterns with the iconic floral motif. It’s perfect for Easter—and we love how it looks mixed and matched with all of Butterfly Meadow’s flourishing florals.

12. Cottagecore Edition | 2022

Combining nature and nostalgia, Butterfly Meadow Cottage was created to satisfy those looking for a vintage-inspired pattern—something stylish for today’s tastes but with a long-loved look you could imagine on your grandmother’s table. Bright and bold, this blooming, buzzing pattern continues the tradition of mixing and matching with playfully paired designs and scalloped edges that coordinate back to all versions of Butterfly Meadow.

What’s next? Even after over two decades, Butterfly Meadow is still evolving with fun new additions guaranteed to brighten up your home. You’ll just have to wait and see what we come up with next! For now, show us your Butterfly Meadow by tagging us @lenox on Facebook or Instagram, and @lenox1889 on TikTok.

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